In fact, An Ta, air jordan shoes and so on some brands already start to promote the network to have custom-made, on basically Nike each obvious part, for instance the eye wrap, the shoelace, the shoe sole, brand LOGO may realize the personalization. How but can become the Nike this kind of true development creativity and the personalization clear reveals its glorious brand tradition the personalization to have custom-made the moist sign? The domestic sporting goods brand truly also has the very long section of roads to need to walk.
cheap nike free limited company business planning Manager Zhang Wen scratches has an own view regarding this: The personalization has custom-made is DIY, theoretically says, the DIY thing, easy to realize through the network, the cost is low, independent, easy to promote, but the Nike brand all plays the concept, carries out truly very few.
"Side us,http://www.cheapnikeshoesz.com/ the nike air max 2011 brand engages in the similar activity, but is not treats as an item of product the development to extend, but is the temporary Nike brand propaganda. Carries on DIY through the network, the audiences may through several templates or the element, online spells simply oneself creativity the shoe, but must look like NIKE, ADIDAS Originals truly such the network experience and the brand experience close union, the Nike enterprise also needs strengthens in the brand connotation and the tidal current aspect controls.
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