nike free annual report show that will focus on expanding e-commerce, through the independent third party agents, selling shoes and dress in Taobao products. Nike, peak and Anta, also has been mentioned in the annual report, to continue to strengthen the construction of e-commerce channels, to meet the consumer demand, deal with Nike high inventories situation.
Data show that Chinese sports brand base of Quanzhou, Fujian province,http://www.cheapnikeshoesx.net/ for example, currently there are almost 70% nike free run 2 enterprises involved in e-commerce. Last year, Nike commercial sales of 160 million dollars, 120 million Yuan, hongxing grams of 100 million Yuan, Jordan 50 million Yuan. Magang told reporters: "most Nike companies doing business in China, not in order to build the network branding, but adding a channel to go to. If this long-term targeted, prices and medals, damage to the brand is very large. "
However, if the control is not good, nba shoes commercial channels easily lead to inventory the entire better. A case study of commodity cards where the customer Eslite, when at the end of the third quarter last year, Nike total inventory up to 1.445 billion yuan, almost half of its sales in 2011. Where this type of apparel commodities licences, is relying on the market at low prices to competing lines, when there is a poor style, it's hard to like offline brands rely on big discount to digest Nike inventory.
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