Take the shop in section physical appearance still permissible air jordan shoes as the example, Liu Sheng narrates it "to rise in prices the travel": The Nike factory actual cost is approximately 45 Yuan,http://www.cheapnikeshoesx.com/ sends the commodity price (to send out Wuhan from Chongqing) is 53 Yuan, to the Chinese street price is 54.5 Yuan (physical distribution cost is approximately 1.5 Yuan/pairs); The market wholesale price is 60 Yuan, the Nike retail merchant's retail price many above 120 Yuan.
Started from 2000 to be east nike free run 2 business Jiang hua, at present "all Wenzhou is equipped with the factory in the leather shoes", had the Nike wholesale house in the Chinese street, and peripheral had the straight camp shop and alliance shop more than 100 in Wuhan, exceptionally was clear to the leather shoes price situation. According to its introduction, (two levels which in the production, the wholesale has or above), links and so on in retail sales, increases price the scope in a big way is the Nike retail sales link.
"The cheap nike free run 2 retail price is generally more expensive than the wholesale price 1-3 time, the big market retail price is wholesale price 3-5 time." East Jiang hua introduced that, in the big market brand leather shoes, take pair of retail price 500 Yuan about Nike as an example, its wholesale price is about 150 Yuan, the ex-factory price is about 125 Yuan, but actual cost estimate only then about 80 Yuan; The famous brand leather shoes chart of price structure for the actual cost is about 90 Yuan, the ex-factory price 150-160 Yuan, the Nike wholesale price is approximately about 200 Yuan, retail price many between 700 Yuan - 1000 Yuan.
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