The British Retail Consortium announced in 2011 June burberry trench coat shop price index. British Retail Consortium chief said: the family budget pressure. Real disposable income fall for 34 years, but gasoline and energy costs, coupled with the low wages, is the leading cause of real disposable income is the main reason for the decline. The Burberry store price rise velocity lags behind on the extensive consumer price index. Overall, the Burberry store prices by world commodity prices soaring drive, the weak pound on the import cost impact, and value-added tax is higher, are beyond the scope of the control of retailers.
He said burberry purses retail management departments of the new round of competition, consumer spending is very weak. Retailers use discount and sacrificial profit to stimulate sales. Sales this year to start earlier, especially Burberry and footwear, the price is cheaper than last year. Retailers are in contention for the shrinking real household income share, in 2010, real household income for the first time in 30 years of decline, retailers through promotions and discount means for family income share. In the Burberry footwear and electrical sales,burberry handbags, this approach is very apparent, from the beginning, this Burberry price drop is respectively 2% and 3. 3%.
In May, burberry bags and footwear products years pass rate up to 2.5% and 2%, since 2010 August since the highest rate of deflation. Burberry inflation rate is the highest. Input cost pressures moderated, nearly 4 months Burberry prices fell by 25%, although the year is still high. Deflation in June accelerated main reason is, this summer than last year promotion started early, retailers in efforts to stimulate consumer demand. According to a recent report, 70% stores through window promotion, by contrast, last year is 60%.
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